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A concise guide to market research : the process, data, and methods using IBM SPSS statistics

by Sarstedt, Marko [Author] | Mooi, Erik.

Series: Springer texts in business and economicsEdition: 3rd edition.Material type: Text Text Publication details: Berlin, Germany : Springer, 2019Availability: Items available for loan: 1 Call number: 658.83 SAR.

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Discovering statistics using IBM SPSS statistics

by Field, Andy [Author].

Edition: 5th edition.Material type: Text Text Publication details: London : SAGE Publications, [2018] ©2018Availability: Items available for loan: 1 Call number: 300.727 FIE.

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