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From brand vision to brand evaluation : strategically building and sustaining brands

by de Chernatony, Leslie [Author].

Material type: Text Text Publication details: Oxford : Butterworth & Co Ltd, 2001Availability: Items available for loan: 1 Call number: 658.827 DEC.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by Chernatony, Lealie de.

Edition: English : 3rd edMaterial type: Text Text Publication details: Oxon Routledge 2012Availability: Items available for loan: 1 Call number: 658.827.

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