000			00940nam a2200193 a 4500
020			_a9788131501924
020			_a8131501922
082			_a302.2 _bBAR
100			_aBaran, Stanley J. :
245			_aMass communication theory : Foundations, ferment, and future.
250			_a4th Edition.
260			_aAustralia : _bThomson, _c2006.
300			_axix, 412 p. : _billustrations ;
500			_aIncluded Index.
520			_aMASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement
650			_aMass media -- Philosophy.
700			_aDavis, Dennis K. :
942			_cREF
999			_c12094 _d12094