000			02116cam a2200241 a 4500
020			_a0534562744
020			_a9780534562748
082	0	0	_a302.23072 _bWIM
100	1		_aWimmer, Roger D.
245	1	0	_aMass media research : an introduction
250			_a7th Edition.
260			_aBelmont, CA : _bThomson/Wadsworth, _cc2003.
300			_axii, 488 p. : _billustrations ;
500			_aIncluded Glossary, Index.
505			_aPart 1. The Research Process -- Chapter 1. Science and Research -- Chapter 2. Elements of Research -- Chapter 3. Research Ethics -- Chapter 4. Sampling -- Part 2. Research Approaches -- Chapter 5. Qualitative Research Methods -- Chapter 6. Content Analysis -- Chapter 7. Survey Research -- Chapter 8. Longitudinal Research -- Chapter 9. Experimental Research -- Part 3. Data Analysis -- Chapter 10. Introduction to Statistics -- Chapter 11. Hypothesis Testing -- Chapter 12. Basic Statistical Procedures -- Part 4. Research Applications -- Chapter 13. Research in the Print Media -- Chapter 14. Research in the Electronic Media -- Chapter 15. Research in Advertising -- Chapter 16. Research in Public Relations -- Chapter 17. Research in Media Effects -- Chapter 18. Mass Media Research and the Internet -- Appendix Tables -- Glossary -- Name Index -- Subject Index.
520			_aThis text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
650		0	_aMass media
700	1		_aDominick, Joseph R.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1515/2002102411-b.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1515/2002102411-d.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy1515/2002102411-t.html
942			_cREF
999			_c12099 _d12099