000			02459cam a2200229 a 4500
020			_a9780071128308
020			_a0071128301
020			_a9780070545991
020			_a0070545995
082	0	0	_a331.714 _bSAL
100	1		_aSalvatore, Dominick.
245	1	0	_aManagerial economics in a global economy /
250			_a2nd ed.
260			_aNew York : _bMcGraw-Hill, _cc1993.
300			_axxxvii, 722 p. : _bill. ;
490			_aSchaum's outline series in accounting, business, & economics.
500			_aRev. ed. of: Managerial economics.
505			_apt. 1. Introduction. Ch. 1. The Nature and Scope of Managerial Economics. Ch. 2. Optimization Techniques -- Integrating Case Study One: The Decision to Invest in Wendy's Restaurants -- pt. 2. Demand Analysis. Ch. 3. Demand Theory -- Appendix: Behind the Market Demand Curve -- The Theory of Consumer Choice. Ch. 4. Demand Estimation. Ch. 5. Demand Forecasting -- Appendix: Input-Output Forecasting -- Integrating Case Study Two: Estimating and Forecasting the U.S. Demand for Electricity -- pt. 3. Production and Cost Analysis. Ch. 6. Production Theory and Estimation -- Appendix: Production Analysis with Calculus. Ch. 7. Cost Theory and Estimation -- Appendix: Cost Analysis with Calculus. Ch. 8. Linear Programming -- Integrating Case Study Three: Production and Cost Functions in the Petroleum Industry, Duality, and Linear Programming -- pt. 4. Market Structure and Pricing Practices. Ch. 9. Market Structure: Perfect Competition and Monopoly -- Appendix: Profit Maximization with Calculus. Ch. 10. Market Structure: Monopolistic Competition and Oligopoly -- Appendix: Oligopoly Theory with Calculus. Ch. 11. Pricing Practices -- Appendix: Third-Degree Price Discrimination with Calculus -- Integrating Case Study Four: The Art of Devising Air Fares -- pt. 5. Regulation, Risk Analysis, and Capital Budgeting. Ch. 12. Regulation and Antitrust: The Role of Government in the Economy. Ch. 13. Risk Analysis. Ch. 14. Long-Run Investment Decisions: Capital Budgeting -- Integrating Case Study Five: Regulation, Risk, Capital Budgeting, and the Price of International Telephone Calls -- Appendixes -- Appendix A: Compounding, Discounting, and Present Value -- Appendix B: Interest Factor Tables -- Appendix C: Statistical Tables -- Appendix D: Answers to Selected (Asterisked) Problems.
650		0	_aManagerial economics.
700	1		_aSalvatore, Dominick.
942			_cBK
999			_c14045 _d14045