| 000 | 00530nam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a9780256068658 | ||
| 020 | _a0256068658 | ||
| 082 |
_a658.8 _bMAC |
||
| 100 | _aMcCarthy, E. Jerome | ||
| 245 | _aBasic Marketing: A Managerial Approach | ||
| 250 | _a10th Edition | ||
| 260 |
_bTokyo: _aToppan Company, _c1990 |
||
| 300 |
_axviii, 734 pages : _bcolor illustrations ; _e1 computer disc (5 1/4 in.). |
||
| 490 | _aIrvin series in marketing. | ||
| 500 | _aIncludes index | ||
| 700 | _aPerreault, William D. | ||
| 942 | _cBK | ||
| 999 |
_c19803 _d19803 |
||