| 000 | 00477nam a2200193 a 4500 | ||
|---|---|---|---|
| 020 | _a9780130091505 | ||
| 020 | _a0130091502 | ||
| 082 |
_a659.112 _bAAK |
||
| 100 | _aAaker, David A. | ||
| 245 | _aAdvertising Management | ||
| 250 | _a4th ed. | ||
| 260 |
_bNew Jersey: _aPrentice-Hall, _c1992 |
||
| 300 | _axiii, 593 pages | ||
| 500 | _aIncludes index | ||
| 650 | _aAdvertising -- Management. | ||
| 700 | _aBatra, Rajeev | ||
| 700 | _aMyers, John G. | ||
| 942 | _cBK | ||
| 999 |
_c19809 _d19809 |
||