000			00969nam a2200181 a 4500
020			_a9780750606684
020			_a0750606681
082			_a658.812 _bSMI
100			_aSmith, Lan
245			_aMeeting Customer Needs
260			_aOxford: _bButterworth-Heinemann, _c1994.
300			_axiv, 185 pages
490			_aInstitute of management foundation series.
500			_aIncludes index
505			_aWho are your customers?; from customers to markets; informal research; what are your customers getting?; the price, the cost and the value; the manager as the supplier and the customer; dialogue with your customers; plans and the wheel of good fortune; conclusions and the way ahead.
520			_a Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
942			_cBK
999			_c35973 _d35973