000			00976nam a2200193 a 4500
020			_a0333645634
020			_a9780333645635
082			_a658.8 _bMEL
100			_aMeldrum, Mike ;
245			_aKey marketing concepts
260			_aHampshire : _bMacmillan Press, _c1995.
300			_axii, 246 p. : _billustrations ;
505			_aUnderstanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control
520			_aThis new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
650			_aMarketing.
650			_aSelling.
700			_aMcDonald, Malcolm ;
942			_cBK
999			_c36032 _d36032