000			02143nam a2200205 a 4500
020			_a9780750643634
020			_a0750643633
020			_a9788176491310
020			_a8176491314
082			_a658.8 _bKEL
100			_aKelley, Gill
245			_aMarketing in practice, 1999-2000
260			_aNew Delhi, Mumbai, Chennai : _bViva Books Private Limited, _c2000.
300			_axi, 160 p.
500			_aIncluding Glossary & Index.
505			_a1. Marketing in practice - an overview.-- 2. Gathering information from inside and outside the organization.-- 3. Assembling and presenting information.-- 4. Gathering and analysing financial and numerical information.-- 5. Making contacts for marketing.-- 6. Practical networking skills.-- 7. Planning events.-- 8. Marketing activities and events - exploring their diversity and application.-- 9. Co-ordinating the promotional effort.-- 10. co-ordinating the marketing mix.-- 11. Administering the marketing budget.-- 12. Approaching the case study examination.
520			_aMarketing in Practice is specifically developed and written for students studying for the Marketing in Practice module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. The book includes uniquely valuable material for the serious CIM student including · Recent examination papers · Glossary of key terms · Highly interactive text with questions, activities and highlighted key points · The ONLY workbooks to include the CIM senior examiners own specimen answers and examination reports This workbook was written specifically for students studying for the Marketing in Practice module of the CIM Certificate and has been revised to match the 1999 syllabus. It includes examination papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.
700			_aHyde, Mike.
942			_cREF
999			_c36515 _d36515