000			01509nam a2200169 a 4500
082			_a658.8 _bJAI
100			_aJain, Subhsh C.
245			_aInternational marketing Management
250			_a3rd Edition.
260			_aNew Delhi: _bCBS Publishers & Distributors, _cc1990.
300			_axviii, 758 p.
500			_aIncludes Index.
505			_a1. Framework of International Marketing.-- 2. The Field of International Business.-- 3. Environmental Factors Affecting International Marketing.-- 4. Perspectives of International Markets.-- 5. International Marketing Decisions.-- 6. Planning and Control.
520			_aThis comprehensive, up-to-date introduction to international marketing is designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays todayUs field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the studentUs interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning, and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
650			_aInternationales Marketing.
942			_cREF
999			_c37094 _d37094