000 00519nam a2200193 a 4500
020 _a9780071125598
020 _a0071125590
082 _a658.85
_bBUS
100 _aBuskirk, Richard H.
245 _aSelling : principles and practices
250 _a13th ed.
260 _aSingapore :
_bMcGraw-Hill,
_c1992.
300 _axviii, 551 pages :
_billustrations.;
490 _aMcGraw-Hill series in marketing.
500 _aIncludes index
650 _aSelling.
700 _aBuskirk, Bruce D.
942 _cREF
999 _c37140
_d37140