000			02246pam a22002414a 4500
020			_a9780538890151
020			_a0538890150
082	0	0	_a658.022 _bLON
100	1		_aLongenecker, Justin G.
245	1	0	_aSmall business management : an entrepreneurial emphasis
250			_a11th Edition.
260			_aCincinnati : _bSouth-Western College Pub., _cc2000.
300			_axxxi, 701 p. : _bcolor illustrations ;
500			_aIncludes Index.
505			_aEntrepreneurial opportunities -- Entrepreneurship in the new millenium -- Family business opportunities -- Franchising opportunities -- Startup and buyout opportunities -- Competitive advantage in the marketplace -- Developing the new venture business plan --The role of the business plan -- Developing the marketing plan -- Selecting the management team and form of organization -- Selecting a location and planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing -- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies -- Promotional strategy -- Distribution channels and global markets -- Managing small business operations -- Social and ethical issues -- Professional management in the growing firm -- Managing human resources -- Quality management and the operations process -- Managing computer-based technology -- Financial management in the entrepreneurial firm -- Evaluating financial performance -- Managing the firm's assets -- Risk and insurance -- Exit strategies and beyond.
520			_a[In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.
650		0	_aSmall business
700	1		_aMoore, Carlos W.
700	1		_aPetty, J. William,
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1513/99029259-b.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1513/99029259-d.html
942			_cREF
999			_c37346 _d37346