000			01579nam a2200217 a 4500
020			_a9788120309593
020			_a8120309596
082			_a658.848 _bKEE
100			_aKeegan, Warren J.
245			_aGlobal marketing management
250			_a5th Edition.
260			_aNew Delhi: _bPrentice-Hall, _c©1995, 2000.
300			_axix, 828 p.: _billustrations.
500			_aIncluding Index.
505			_a1. Introduction to Global Marketing -- 2. Global Marketing Planning -- 3. Economic Environment -- 4. Social and Cultural Environments -- 5. Legal and Regulatory Environment -- 6. Foreign Exchange and Financial Decisions -- 7. Global Marketing Information Systems and Research -- 8. Global Segmentation, Targeting, and Positioning -- 9. Sourcing Decisions and the Value Chain -- 10. Strategy Alternatives for Global Market Entry and Expansion -- 11. Competitive Analysis and Strategy -- 12. Cooperative Strategies and Global Strategic Partnerships -- 13. Product Decisions -- 14. Pricing Decisions -- 15. Channel Decisions -- 16. Global Marketing Communications Decisions: Advertising -- 17. Exporting and Importing -- 18. Leading, Organizing, and Controlling the Global Marketing Effort -- 19. The Future of Global Marketing.
520			_aFor courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
650			_aExport marketing -- Management.
650			_aExport marketing -- Management -- Case studies.
650			_aInternationale Marketing.
942			_cREF
999			_c37479 _d37479