000			01009nam a2200169 a 4500
020			_a9780750604031
082			_a658.8 _bRAN
100			_aRandall, Geoffrey
245			_aMarketing to the Retail Trade
260			_aOxford : _bButterworth heinemann, _c©1990.
300			_axii, 168 pages
500			_aIndex annexed
505			_a The problem; understanding your customers; retailers' brands; technology and information; bringing the information together; strategic issues for manufacturers; implanting customer thinking; designing the organization; building customers into planning and operation; internationalization; the future. Appendix- Retailer's brands
520			_a Part of a series on marketing, this book is aimed at consumer goods manufacturers faced with the challenge of increased retailer power. It identifies key trends and the issues arising out of them, assesses the implications for manufacturers and poses managers' crucial questions.
650			_aRetail trade.
942			_cBK
999			_c38188 _d38188