000			01257nam a2200169 a 4500
020			_a9780750650274
020			_a0750650273
082			_a658.8 _bACE
100			_aAce, Cathy
245			_aSuccessful Marketing Communications: A Practical Guide to Planning and Implementation
260			_a Boston : _bButterworth-Heinemann, _c2001.
300			_aix, 210 pages : _billustrations ;
505			_a 1. The marketing context -- 2. Planning your marketing communications -- 3. Above the line communication methods -- 4. Below the line communication methods -- 5. Public relations -- more than just a goodwill exercise -- 6. Managing implementation -- 7. Building the relationship over time -- 8. Communication planning and implementation in the real world -- case studies that will challenge your ability to really 'do it'!
520			_a Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation
650			_aCommunication in marketing.
942			_cBK
999			_c38382 _d38382