000			01393cam a2200253 a 4500
020			_a0071151192 (international ed.)
020			_a0072467576 (alk. paper)
020			_a0072467630 (CDROM)
020			_a9780072538397
020			_a0072538392
082	0	4	_a658.83 _bHAI
100	1		_aHair, Joseph F.
245	1	0	_aMarketing research : within a changing information environment
250			_a2nd Edition, International ed.Edition.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2003.
300			_axxiii, 720 p. : _billustrations ; _e1 CD-ROM (4 3/4 in.)
500			_aCD-ROM has title: SPSS student version 11.0 for Windows. "ISBN 0-07-246757-6 part of 0-07-253839-2"--Page 4 of cover.
505			_aPart 1 - Marketing Research Information and Technology.-- Part 2 - Designing the Marketing Research Project.-- Part 3 - Gathering and Collecting Accurate Data.-- Part 4 - Data Preparation, Analysis and Reporting the Results.--
520			_aProviding students with the tools and skills necessary to solve business problems and exploit business opportunities, this book balances primary and secondary information and the techniques and methods that underpin these two types of data. It also discusses research tools, and the practice of customer-based management.
650		0	_aMarketing research.
700	1		_aBush, Robert P.
700	1		_aOrtinau, David J.
942			_cREF
999			_c38482 _d38482