000			01145nam a2200229 a 4500
020			_a9780256218947
020			_a0256218943
020			_a9780071158008
020			_a0071158006
082			_a658.848 _bMEL
100			_aMeloan, Taylor W.
245			_aInternational and Global Marketing: Concepts and Cases
250			_a2nd edition
260			_aBoston, Mass. : _bIrwin/McGraw Hill, _c©1998.
300			_axvi, 439 pages : _billustrations ;
490			_aIrwin/McGraw-Hill series in marketing.
505			_a pt. 1. Introduction -- pt. 2. The environment of international and global marketing -- pt. 3. International and global marketing strategies -- pt. 4. International and global marketing operations -- pt. 5. Ethical issues -- pt. 6. Selected cases and decision simulation.
520			_a This is a combination of 32 readings and ten cases. The book places emphasis on strategic marketing, covers promotional strategy and services marketing and case studies include such companies as Phillip Morris, Nike and the parker Pen Company
650			_aExport marketing.
700			_aGraham, John L.
942			_cREF
999			_c38505 _d38505