000			00367nam a2200145 a 4500
020			_a9780751711103
020			_a0751711101
082			_a658.8 _bCHA
245			_aIntegrated Marketing Communications (CIM)
250			_a5th ed.
260			_aLondon: _bBPP Professional education, _c2003.
300			_axviii, 322 pages.
500			_aIncludes index
942			_cREF
999			_c38594 _d38594