| 000 | 00988nam a2200229 a 4500 | ||
|---|---|---|---|
| 020 | _a9788120309142 | ||
| 020 | _a8120309146 | ||
| 020 | _a9780132848527 | ||
| 020 | _a013284852X | ||
| 082 |
_a658.8 _bPAY |
||
| 100 | _aPayne, Adrian. | ||
| 245 | 4 | _aThe Essence of Services Marketing. | |
| 260 |
_aNew Delhi: _bPrentice-Hall of India, _c1993. |
||
| 300 |
_ax, 253 p.: _billustration. |
||
| 500 | _aIncluding Index. | ||
| 505 | _aThe nature of services marketing.-- Services marketing and relationship marketing.-- Developing an effective service mission.-- Services market segmentation.-- Positioning and differentiation of services.-- The services marketing mix.-- Marketing plans for services.-- The customer-focused service organization.-- Further reading.-- Index. | ||
| 520 | _aRelationship marketing Mission statement Market segmentation. | ||
| 650 | _aService industries -- Marketing. | ||
| 650 | _aMarketing. | ||
| 650 | _aBusiness Management. | ||
| 942 | _cREF | ||
| 999 |
_c39134 _d39134 |
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