000			01571nam a2200277 a 4500
020			_a714683264
020			_a9780714683264
082			_a658.8 _bEME
082			_bEME
100			_aChurch,Roy A
245		4	_aThe Emergence of Modern Marketing
260			_aLondon ; _b Portland, OR : F. Cass _c 2003.
260			_bFrank Cass
300			_a150p.
500			_aIndex annexed
505			_aThe emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.
520			_aThese essays highlight important innovations in marketing whilst underlining some surprising continuities
650			_aMarketing -- History.
650			_aMarketing -- History.
650			_aBUSINESS & ECONOMICS -- Sales & Selling -- General
650			_aBUSINESS & ECONOMICS -- Commerce.
650			_aBUSINESS & ECONOMICS -- Marketing -- General
650			_aMarketing.
700			_aGodley, Andrew
942			_cBK
999			_c39486 _d39486