000			01501nam a2200217 a 4500
020			_a9780273686347
020			_a0273686348
082			_a658.848 _bALB
100			_aAlbaum, Gerald
245			_aInternational Marketing and Export Management
250			_a5th ed.
260			_aHarlow, _aEngland ; _aNew York : _bPrentice Hall/Financial Times, _c2005.
300			_axxii, 666 pages : _billustrations (some color), color maps ;
500			_aIncludes index
505			_a 1. International marketing and exporting -- 2. Bases of international marketing -- 3. The international environment -- 4. Export market selection : definition and strategies -- 5. Information for international market(ing) decisions -- 6. Market entry strategies -- 7. Export entry modes -- 8. Nonexport entry modes -- 9. Product decisions -- 10. Pricing decisions -- 11. Financing and methods of payment -- 12. Promotion and marketing communication -- 13. The export order and physical distribution -- 14. Organization of international marketing activities.
520			_a "Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket.
650			_aExport marketing -- Management.
700			_aDuerr, Edwin
700			_aStrandskov, jesper
942			_cREF
999			_c39638 _d39638