000			01640nam a2200181 a 4500
020			_a 9780131870161
020			_a0131870165
082			_a658.87 _bBER
100			_aBerman, Barry
245			_aRetail management : a strategic approach
250			_a10th ed.
260			_aHarlow : _bPearson Prentice Hall, _c2007.
300			_axxi, 682 pages
505			_a1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans).
520			_a Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
650			_aRetail trade -- Management.
942			_cREF
999			_c39645 _d39645