| 000 | 01161nam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a9780750685016 | ||
| 020 | _a0750685018 | ||
| 082 |
_a658.8 _bLOM |
||
| 100 | _aLomax, Wendy | ||
| 245 | _aAnalysis and evaluation 2007-2008 | ||
| 260 |
_aOxford (UK) ; _aBurlington (MA) : _bElsevier Butterworth-Heinemann, _c2007. |
||
| 300 |
_aXI, 268 str. : _bilustration. ; |
||
| 490 | _aOfficial CIM coursebook. | ||
| 500 | _aIncludes index | ||
| 505 | _aIntroduction to analysis and evaluation; Evaluating performance: Marketing metrics; Brand Valuation; Auditing marketing activities; Evaluating performance: financial measures; Analysing the external environment; Ana.ysing hte internal Environment; Charcteristics of the global marketplace; Defining competitive advantage. | ||
| 520 | _a Written for the Analysis and Evaluation module by the Senior Examiner, this book is endorsed by CIM and contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam. | ||
| 650 | _a Chartered Institute of Marketing -- Examinations -- Study guides. | ||
| 700 | _aRaman, Adam | ||
| 942 | _cREF | ||
| 999 |
_c39797 _d39797 |
||