| 000 | 01239nam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a9780750684156 | ||
| 020 | _a0750684151 | ||
| 082 |
_a658.8 _bDOO |
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| 100 | _aDoole, Isobel | ||
| 245 | _aStrategic marketing decisions 2007-2008 | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c©2007. |
||
| 300 |
_ax, 307 pages : _billustrations ; |
||
| 490 | _aCIM coursebook. | ||
| 500 | _aIncludes index | ||
| 505 | _a Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage. | ||
| 520 | _aContains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam. | ||
| 650 | _aMarketing -- Management. | ||
| 700 | _aLow, Robin | ||
| 942 | _cREF | ||
| 999 |
_c39804 _d39804 |
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