000			01361nam a2200205 a 4500
020			_a9780071395229
020			_a0071395229
082			_a658.8 _bHIE
100			_aHiebing, Roman G.
245		4	_aThe one-day marketing plan : organizing and completing a plan that works
250			_a3rd edition
260			_aNew York : _bMcGraw-Hill, _c©2004.
300			_axx, 323 pages ;
500			_aIncludes index
505			_aThe business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
520			_aA 10-step program for creating a powerhouse marketing plan. It arms you with the Internet marketing techniques and brand positioning strategies. It is filled with helpful forms and checklists along with actual marketing plan templates . It shows you how to refine your marketing message.
650			_aMarketing -- Management.
700			_aCooper, Scott W.
942			_cREF
999			_c40362 _d40362