000			01460nam a2200205 a 4500
020			_a9780470505748
020			_a0470505745
082			_a658.8 _bKOT
100			_aKotabe, Masaaki
245			_aGlobal marketing management
250			_a5th ed.
260			_aNew Jersey: _bJohn Wiley & sons, _c2011.
300			_axxiii, 717 pages, [12] pages of plates : _billustrations, maps ;
500			_aIncludes index
505			_aGlobalization -- Global economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry modes -- Global product development -- Marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Marketing in emerging markets -- Global marketing and the Internet.
520			_a Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field.
650			_aExport marketing -- Management.
700			_aHelsen, Kristiaan
942			_cREF
999			_c40424 _d40424