000			01636nam a2200205 a 4500
020			_a9781861974747
020			_a1861974744
082			_a658.401 _bFRI
100			_aFriend, Graham
245			_aGuide to business planning
260			_aLondon : . _bThe economist in association with Profile Books, _c©2004
300			_a281 pages : _billustrations ;
490			_aEconomist books (Series)
500			_aIncludes index
505			_a.The business plan -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan
520			_a This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description
650			_aBusiness planning.
700			_aZehle, Stefan
942			_cREF
999			_c40739 _d40739