000			02407nam a2200241 a 4500
020			_a9780072511666
020			_a0072511664
020			_a9780071151238
020			_a0071151230
082			_a658.84 _bAFU
100			_aAfuah, Allan
245			_aInternet business models and strategies : text and cases
250			_a2nd Edition
260			_aBoston : _bMcGraw-Hill, _c©2003.
300			_axvi, 480 pages : _billustrations ;
500			_aIncludes index
505			_aThe Internet -- Introduction and Overview -- Overview of Internet Technology and Value Network -- Competitive Landscape-Changing Properties of the Internet -- Components, Linkages, Dynamics, and Evaluation of Business Models -- Components of a Business Model -- Dynamics of Business Models -- Taxonomy of Internet Business Models -- Value Configurations and the Internet -- Valuing and Financing an Internet Start-Up -- Appraisals of Internet Business Models -- The Role of Competitive and Macro Environments -- Competitive and Macro Environments -- Applying the Concepts, Models, and Tools -- The General Manager and the Internet -- Sample Analysis of an Internet Business Model Case -- Cases -- Broadcast.com -- Webvan: Reinventing the Milkman -- Reflect.com: Burn the Ship -- VerticalNet: The new Face of B2B -- Live READS: Valuing an e-Book Startup -- Beyond Interactive: Internet advertising and cash crunch -- Hotmail: Free email for sale -- GMBuyPower.com: Dealer Beware -- iVillage: Innovation among Women's Websites -- eBay, Inc.: Diversification in the Internet Auction Market -- Microsoft: X-Box online -- Sun Microsystems: Jumping for Java -- Oscar: The Open Source Car Project -- E*trade: "A lust for being different" -- RIM: Blackberry: Wireless e-mail ... the killer App? -- Sprint PCS: Winning the Wireless War? -- Napster: The Giant Online Pirate Bazaar?
520			_a Develops and integrates a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet. The first part of this text explores the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies.
650			_aBusiness enterprises -- Computer networks.
650			_aElectronic commerce.
700			_aTucci, Christopher L.
942			_cREF
999			_c40781 _d40781