000			01528cam a2200253 a 4500
020			_a0201407191
020			_a9780201407198
020			_a0201406489
020			_a9780201406481
082	0	0	_a658.8 _bTRE
100	1		_aTreacy, Michael. ;
245	1	4	_aThe discipline of market leaders : choose your customers, narrow your focus, dominate your market
260			_aReading, Mass. : _bAddison-Wesley Pub. Co., _c©1995.
300			_axvi, 208 p. ;
500			_aIncludes index.
505			_aIntroduction * How to Fail in Business Without Even Trying * The New Rules of Competition * The Winners Choice * The Discipline of Operational Excellence * One Companys ExperienceAT&Ts Universal Card * The Discipline of Product Leaders * One Companys ExperienceIntel Corporation * The Discipline of Customer Intimacy * One Companys ExperienceAirborne Express * Setting Your Value Discipline Agenda * Creating the Cult of the Customer * Sustaining the Lead * Epilogue.
520			_aNew in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
650		0	_aCompetition.
650		0	_aMarket segmentation.
650		0	_aQuality of products.
650		0	_aCustomer services.
700	1		_aWiersema, Frederik D. ;
942			_cBK
999			_c40875 _d40875