000			01366cam a22002654a 4500
020			_a9781847203731
020			_a1847203736
020			_a9781849800587
020			_a1849800588
082	0	4	_a658.575 _bPRA
100	1		_aPrandelli, Emanuela.
245	1	0	_aCollaborating with customers to innovate : conceiving and marketing products in the networking age
260			_aCheltenham, UK ; Northampton, MA : _bEdward Elgar, _c©2008.
300			_axii, 161 p. : _billustrations ;
500			_aIncluding Index.
505			_aAn increasing need for innovation -- The promise of collaborative innovation -- Tools for collaborative innovation -- Managing an integrated portfolio of tools for collaborative innovation -- From collaborative to distributed innovation -- Virtual communities -- Virtual knowledge brokers -- Open-source systems -- Conclusions.
520			_aThe Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.
650		0	_aNew products.
650	1	7	_aRenewal.
650	1	7	_aClients.
650	1	7	_aCollaboration.
700	1		_aSwahney, Mohanbir.
700	1		_aVerona, Gianmario.
942			_cREF
999			_c41104 _d41104