000 00596cam a2200193 a 4500
020 _a9780415899284 (pbk.)
082 0 0 _a658.83
_bESS
100 _aLawrence Silver...[et al.]
245 0 4 _aThe essentials of marketing research
250 _a3rd ed.
260 _aNew York :
_bRoutledge,
_c2013.
300 _ax, 362 p. :
500 _aRev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
650 0 _aMarketing research.
650 0 _aMarketing research
700 1 _aSilver, Lawrence S.,
700 1 _aWrenn, Bruce.
942 _cBK
999 _c43310
_d43310