000 | 01735cam a2200193 a 4500 | ||
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020 | _a9780273768562 | ||
020 | _a0273768565 | ||
082 | 0 | 0 |
_a658.87 _bBER |
100 | 1 | _aBerman, Barry. | |
245 | 1 | 0 | _aRetail management : a strategic approach |
250 | _a12th ed., international ed | ||
260 |
_aBoston : _bPearson, _cc2013. |
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300 |
_a619 pages : _bcolor illustrations ; |
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500 | _aIncludes index | ||
505 | 0 | _aPreface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index. | |
650 | 0 | _aRetail trade | |
700 | 1 | _aEvans, Joel R. | |
942 | _cREF | ||
999 |
_c44050 _d44050 |