000 00381cam a2200145 i 4500
020 _a9789351502487 (pbk. : alk. paper)
082 0 0 _a658.83
_bKUM
100 1 _aKumar, V.,
245 1 0 _aMarketing research : a global outlook
260 _aLos Angeles :
_bSAGE,
_c2015.
300 _axxvii, 517 pages ;
500 _aIncludes index
650 0 _aMarketing research.
942 _cBK
999 _c44170
_d44170