000			00980nam a22002177a 4500
999			_c44484 _d44484
020			_a1292211687
020			_a9781292211688
082			_a658.872 _bLAU
100			_aLaudon, Kenneth C ;
245			_aE-commerce 2017 : business, technology, society
250			_a13th Edition
260			_aHarlow, Essex : _bPearson, _c[2018] ©2018.
300			_a909 p. : _bcolor illustrations ;
500			_aIncludes Index.
505			_a1. INTRODUCTION TO E-COMMERCE 2. E-COMMERCE INFRASTRUCTURE 3. BUILDING AN E-COMMERCE PRESENCE 4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS 5. E-COMMERCE BUSINESS STRATEGIES 6. E-COMMERCE MARKETING AND ADVERTISING 7. SOCIAL, MOBILE, AND LOCAL MARKETING 8. ETHICS, LAW, AND E-COMMERCE 9. ONLINE MEDIA 10. ONLINE COMMUNITIES 11. E-COMMERCE RETAILING AND SERVICES 12. B2B E-COMMERCE
650			_aElectronic commerce.
650			_aInternet marketing.
650			_aInformation technology.
700			_aTraver, Carol Guercio ;
942			_cREF