| 000 | 00924nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c44781 _d44781 |
||
| 020 | _a9781731385178 | ||
| 020 | _a173138517X | ||
| 082 |
_a658.83 _bBEA |
||
| 100 | _aBeall, Anne E | ||
| 245 | _aStrategic market research : a guide to conducting research that drives businesses | ||
| 260 |
_aLexington, Kentucky : _bBeall Research, _c2019 ©2019 |
||
| 300 |
_a115 pages : _billustrations ; |
||
| 505 | _aWhat's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research | ||
| 650 | _aMarketing research | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||