000			01288nam a22002897i 4500
999			_c44840 _d44840
020			_a9780198704201 (paperback)
020			_a0198704208 (paperback)
082	0	4	_a658.827 _bELL
100	1		_aElliott, Richard H.,
245	1	0	_aStrategic brand management / _cRichard Rosenbaum-Elliott, Larry Percy, Simon Pervan.
250			_aThird edition.
260			_aOxford : _bOxford University Press, _c©2015
300			_axi, 334 pages : _bcolor illustrations ;
500			_aPrevious edition: 2011.
505			_aSECTION I: THE SOCIOCULTURAL MEANINGS OF BRANDS; SECTION II: BRAND EQUITY AND BRAND BUILDING; SECTION III: MANAGING BRANDS
520			_aThis volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning.
650		0	_aProduct management.
650		0	_aBrand name products.
650		0	_aStrategic planning.
650		7	_aBrand name products.
650		7	_aProduct management.
650		7	_aMarkenpolitik.
650		7	_aMarketingstrategie.
700	1		_aPercy, Larry,
700	1		_aPervan, Simon,
942			_cBK