| 000 | 00649nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a9781849204668 | ||
| 082 |
_a658.8001 _bMAR |
||
| 100 |
_aBaker, Michael J. _eedt |
||
| 245 | _aMarketing theory : a student text | ||
| 260 |
_aLos Angeles : _bSAGE, _c2010. |
||
| 300 | _axvii, 428 pages | ||
| 505 | _a Overview of Marketing theory -- Disciplinary Underpinnings of Marketing Theory -- Theories of Marketing Management and Organization -- Theoretical Sub-Areas of Marketing -- Postscript -- a transition phase in marketing thought. | ||
| 650 | _aMarketing. | ||
| 650 | _aMarketing research. | ||
| 700 | _aSaren, Michael | ||
| 942 | _cREF | ||
| 999 |
_c44931 _d44931 |
||