000			01741nam a22002417a 4500
020			_a9781473773899
020			_a147377389X
082			_a658.022 _bSTO
100			_aStokes, David
245			_a Small business management and entrepreneurship
250			_a8th Edition
260			_aAndover : _bCengage Learning, _c2021
300			_a xv, 510 pages : _billustrations ; 25 cm
500			_aIncludes index
505			_aPart 1: Understanding small business and entrepreneurship 1. Small business in the economy 2. Entrepreneurship, the entrepreneur and the owner-manager 3. The small business and entrepreneurial environment 4. Innovation and the marketplace 5. Information and help Part 2: Creating the entrepreneurial small business 6. Business planning 7. Successful small business strategies 8. Start-ups and franchises 9. Buying an existing business 10. Forming and protecting a business Part 3: Managing the entrepreneurial small business 11. Management of people and resources 12. Marketing 13. Money matters for small business 14. Business exits and realizing value
520			_a"Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing."
650			_aSmall business Management
650			_aEntrepreneurship
650			_a Entrepreneuriat
650			_aNew business enterprises
700			_aWilson, Nick
942			_cREF
999			_c45242 _d45242