Marketing made simple
Elvy, B.Howard
Marketing made simple - London : Heinemann, 1977, ©1982. - xi, 253 p.: illustrations ; - Made Simple Books. .
Including Index.
1. What is Marketing?--
2. Marketing and The Product.--
3. Marketing and The Consumer.--
4. Marketing and The Sales Department.--
5. Marketing and The Advertising Department.--
6. Marketing and The Distributor.--
7. Merchandising.--
8. Pricing : Policies and Methods.--
9. Export Marketing.--
10. Industrial Marketing.--
11. Marketing for The Small Business.
This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.
9780434985616 0434985619
Marketing.
658.8 / ELV
Marketing made simple - London : Heinemann, 1977, ©1982. - xi, 253 p.: illustrations ; - Made Simple Books. .
Including Index.
1. What is Marketing?--
2. Marketing and The Product.--
3. Marketing and The Consumer.--
4. Marketing and The Sales Department.--
5. Marketing and The Advertising Department.--
6. Marketing and The Distributor.--
7. Merchandising.--
8. Pricing : Policies and Methods.--
9. Export Marketing.--
10. Industrial Marketing.--
11. Marketing for The Small Business.
This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.
9780434985616 0434985619
Marketing.
658.8 / ELV