Marketing made simple

By: Elvy, B.HowardMaterial type: TextTextSeries: Made Simple BooksPublication details: London : Heinemann, 1977, ©1982Description: xi, 253 p.: illustrationsISBN: 9780434985616; 0434985619Subject(s): MarketingDDC classification: 658.8
Contents:
1. What is Marketing?-- 2. Marketing and The Product.-- 3. Marketing and The Consumer.-- 4. Marketing and The Sales Department.-- 5. Marketing and The Advertising Department.-- 6. Marketing and The Distributor.-- 7. Merchandising.-- 8. Pricing : Policies and Methods.-- 9. Export Marketing.-- 10. Industrial Marketing.-- 11. Marketing for The Small Business.
Summary: This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 ELV (Browse shelf(Opens below)) Available 000530
Total holds: 0

Including Index.

1. What is Marketing?--
2. Marketing and The Product.--
3. Marketing and The Consumer.--
4. Marketing and The Sales Department.--
5. Marketing and The Advertising Department.--
6. Marketing and The Distributor.--
7. Merchandising.--
8. Pricing : Policies and Methods.--
9. Export Marketing.--
10. Industrial Marketing.--
11. Marketing for The Small Business.

This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.

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