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Basic Marketing: A Managerial Approach

McCarthy, E. Jerome

Basic Marketing: A Managerial Approach - 10th Edition - Toppan Company, Tokyo: 1990 - xviii, 734 pages : color illustrations ; 1 computer disc (5 1/4 in.). - Irvin series in marketing. .

Includes index

ISBN: 9780256068658 0256068658

Dewey Class. No.: 658.8 / MAC

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