Basic Marketing: A Managerial Approach (Record no. 19803)

MARC details
000 -LEADER
fixed length control field 00530nam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780256068658
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256068658
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAC
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name McCarthy, E. Jerome
245 ## - TITLE STATEMENT
Title Basic Marketing: A Managerial Approach
250 ## - EDITION STATEMENT
Edition statement 10th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Tokyo:
Place of publication Toppan Company,
Year of publication 1990
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 734 pages :
Other physical details color illustrations ;
Accompanying material 1 computer disc (5 1/4 in.).
490 ## - SERIES STATEMENT
Series statement Irvin series in marketing.
500 ## - GENERAL NOTE
General note Includes index
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Stacks 23/06/1993 Purchased 1050.00 658.8 MAC 001142 Lending Books

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