Marketing strategy and management /
Baker, Michael John.
Marketing strategy and management / - 2nd ed. - Hampshire ; Palgrave Macmillan, c1992. - xxv, 560 p. : ill. ;
Includes index
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
0333576446
Marketing
Marketing.
658.8 / BAK
Marketing strategy and management / - 2nd ed. - Hampshire ; Palgrave Macmillan, c1992. - xxv, 560 p. : ill. ;
Includes index
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
0333576446
Marketing
Marketing.
658.8 / BAK