Normal view MARC view ISBD view

Marketing strategy and management /

By: Baker, Michael JohnMaterial type: Text

TextPublication details: Hampshire ; Palgrave Macmillan, c1992Edition: 2nd edDescription: xxv, 560 p. : illISBN: 0333576446Subject(s): Marketing | MarketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online Summary: 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 BAK (Browse shelf(Opens below))	Available		003762

Total holds: 0

Includes index

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

There are no comments on this title.

to post a comment.