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Applications in basic marketing : clippings from the popular business press

McCarthy, E.Jerome.

Applications in basic marketing : clippings from the popular business press - 1991 - 1992 Edition. - Homewood, IL ; Boston, MA : Irwin, 1991. - viii, 210 p.: illustrations ;

Marketing's Role in Society.--
Marketing's Role in the Firm.--
Finding Target Market Opportunities.--
Evaluating Opportunities in Uncontrollable Environments.--
Buyer Behavior.--
Product.--
Place-Channels of Distribution and Physical Distribution.--
Promotion.--
Price.--
Marketing Strategies : Planning, Implementation and Control.--
Marketing Strategy Planning for International Markets.--
Marketing in a Consumer-Oriented Society : Appraisal and Challenges.

ISBN: 9780256101164 0256101167

Subjects--Topical Terms:
Marketing -- Management.
Management.
Marketing.

Dewey Class. No.: 658.8 / MAC

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