Applications in basic marketing : clippings from the popular business press (Record no. 35517)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01058nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256101164 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256101167 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy, E.Jerome. |
| 245 ## - TITLE STATEMENT | |
| Title | Applications in basic marketing : clippings from the popular business press |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1991 - 1992 Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood, IL ; Boston, MA : |
| Name of publisher | Irwin, |
| Year of publication | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 210 p.: |
| Other physical details | illustrations ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing's Role in Society.--<br/>Marketing's Role in the Firm.--<br/>Finding Target Market Opportunities.--<br/>Evaluating Opportunities in Uncontrollable Environments.--<br/>Buyer Behavior.--<br/>Product.--<br/>Place-Channels of Distribution and Physical Distribution.--<br/>Promotion.--<br/>Price.--<br/>Marketing Strategies : Planning, Implementation and Control.--<br/>Marketing Strategy Planning for International Markets.--<br/>Marketing in a Consumer-Oriented Society : Appraisal and Challenges. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 17/04/1997 | Asia Foundation Donation | 200.00 | 658.8 MAC | 003932 | Reference Books |