The Marketing plan : a practitioner's guide.
Westwood, John.
The Marketing plan : a practitioner's guide. - 2nd Edition. - New Delhi : Kogan page, 1999. - 224 p.
Including Bibliography & Index.
1. What is a marketing plan and why do you need one?--
2. The Structure of the plan.--
3. The Groundwork - market intelligence.--
4. Historical Data - Collecting and analysing information about your own company and products.--
5. Situation analysis - strengths and weaknesses - How do you compare with the competition?--
6. Marketing objectives - the aims of the plan.--
7. Marketing strategies, Tactics and Action plans.--
8. The Distribution, Advertising and Promotion plans.--
9. Sales Areas - Different Approaches for Different Markets.--
10. Budgets and income statements.--
11. Writing and communicating the marketing plan.
A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plan are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets.
9788175540927 8175540923
Marketing -- Management.
658.8 / WES
The Marketing plan : a practitioner's guide. - 2nd Edition. - New Delhi : Kogan page, 1999. - 224 p.
Including Bibliography & Index.
1. What is a marketing plan and why do you need one?--
2. The Structure of the plan.--
3. The Groundwork - market intelligence.--
4. Historical Data - Collecting and analysing information about your own company and products.--
5. Situation analysis - strengths and weaknesses - How do you compare with the competition?--
6. Marketing objectives - the aims of the plan.--
7. Marketing strategies, Tactics and Action plans.--
8. The Distribution, Advertising and Promotion plans.--
9. Sales Areas - Different Approaches for Different Markets.--
10. Budgets and income statements.--
11. Writing and communicating the marketing plan.
A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plan are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets.
9788175540927 8175540923
Marketing -- Management.
658.8 / WES