The Marketing plan : a practitioner's guide. (Record no. 37099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01402nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788175540927 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8175540923 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WES |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Westwood, John. |
| 245 #4 - TITLE STATEMENT | |
| Title | The Marketing plan : a practitioner's guide. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Kogan page, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 224 p. |
| 500 ## - GENERAL NOTE | |
| General note | Including Bibliography & Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. What is a marketing plan and why do you need one?--<br/>2. The Structure of the plan.--<br/>3. The Groundwork - market intelligence.--<br/>4. Historical Data - Collecting and analysing information about your own company and products.--<br/>5. Situation analysis - strengths and weaknesses - How do you compare with the competition?--<br/>6. Marketing objectives - the aims of the plan.--<br/>7. Marketing strategies, Tactics and Action plans.--<br/>8. The Distribution, Advertising and Promotion plans.--<br/>9. Sales Areas - Different Approaches for Different Markets.--<br/>10. Budgets and income statements.--<br/>11. Writing and communicating the marketing plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plan are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 23/05/2001 | Purchased | 365.00 | 658.8 WES | 006426 | Reference Books |