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Marketing, principles & perspectives

Bearden,William O.

Marketing, principles & perspectives - 3rd ed. - Boston, Mass. : McGraw-Hill, ©2001. - xxxvii, 596 pages : illustrations (some color) ; - McGraw-Hill/Irwin series in marketing. .

Includes index

ISBN: 9780071180252 0071180257

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / BEA

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